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Promote your service

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Premier

$X a month

Best value

Pick a plan that works for you!

Promote your service

Payment Information

Choose Your

Partnership Plan

$Price

Choose Basic

Eos tota dicunt democritum no. Has natum gubergren ne.

Basic

$X a month

$Price

Choose Plus

Eos tota dicunt democritum no. Has natum gubergren ne.

Plus

$X a month

$Price

Choose Premier

Eos tota dicunt democritum no. Has natum gubergren ne.

Premier

$X a month

Best value

Lave Laundry Service

Lave is a seamless laundry service app designed to simplify busy lives. Users can schedule laundry pickups and deliveries, that drivers will then deliver and return to the customer after the clothes are washed.

Timeline

3 months

The Team

2 UI/UX Designers

1 Project Manager

My Role

UX Research

UI Design

Tools

Figma

Userbot

Miro

Chatgpt

My Process

Identify

Research

Ideate

Test

Build

Problem

Lave faces challenges in retaining customers and attracting new ones due to limited promotions and incentives.

Solution

Provide targeted offers and loyalty rewards to boost engagement, attract users, and drive growth.

Research

Prior to designing we conducted competitive research and secondary research to learn more about the competition and what drives users to provide services.

Research

How can we increase user engagement and return rate by providing promotional features?

Takeaways

Promotions are the priority!

Promotions should be easy to spot and redeemable at all times.
Allow users to apply promotions at different stages throughout the user process.

Whats the difference?

Highlight promotions and how they are different from normal actions
Updating and changing promotions will make them exclusive, causing users to use them more.

Designs

Added features include, notifications page, promotions tab at checkout, driver hotspots, etc.

Testing

Due to time constraints and our NDA we decided to use a testing website called Userbot. For each flow we asked questions and gave users a certain amount of time to go through each flow.

Findings

If users didnt click on the popup when first entering the app, they lost the promotion. Participants didn’t know where the pop-ups went after the home screen.

Solution

Include promotions in the notifications page so users can find any promotion they may have missed.

Findings

Many users missed the “Refer a Friend” feature because it was in the hamburger menu.

Solution

Highlight the “Refer a Friend” as one of the options in the promotions page.

Learnings

Earlier testing

Through earlier testing we would be able to save ourselves some time with reiterating designs. Testing throughout the process would help to make sure we are staying on track so we don’t have to do as much redesigning.

User focused designing

Working with developers was a major part of this project. After some obstacles caused by miscommunication I learned to keep them involved in every bit of the decision making.

Organization is optimization

Having three different prototypes for three different users can make it easy to mix up ideas. By keeping a clean work path you can make sure you are always working on and talking about the right things.

User focused designing

Keeping the user in mind through all stages of the process was an important note that we continuously touched on. Before every decision we said ”What would the user think of this?”

Thanks for reading!

I would love to connect, reach out to mcglynnc22@gmail.com